Our Story

How often do you come back from a holiday inspired by the places you’ve visited? We think the world is an amazing place, filled with different cultures, experiences and things to discover. That’s why our mission at LoveitBookit is to get you to immerse yourself in your destination and truly live it.

Founded in 2013, the award-winning LoveitBookit has grown into one of the UK’s leading Cruise Specialists. Our dedicated team are consumed by wanderlust also, so we get a buzz out of creating you the perfect holiday itinerary. We’re also cruisers ourselves – on average we’ve cruised with, or experienced over 22 different cruise ships per cruise specialist and we’ve visited over 250 destinations from all corners of the globe.

Company director, Daniel Radnor, won Travel Agent of the Year in the company’s first year of operation – by the leading cruise industry body, Cruise Line International Association (CLIA). Since then, the company has grown based on the three core principals of great value, leading customer service and immersion experience. And we’ve continued to win more awards, including The Cruise Club’s ‘Best Innovation for Cruise Marketing’ Award.

Our aim is to never stop being forward thinking within the travel industry – so we can continue to inspire not only ourselves -but our customers – to discover, experience, live and breathe the wonderful world we live in.

Who are we?


Meet some of the faces behind the cruise holiday-making magic! Here at LoveitBookit, we’re a close-knit team of Travel Industry experts whose mission it is to make every LoveitBookit holiday your best holiday yet - whether it’s your first cruise or your 50th!

We want to be your first port of call for vacation planning so you can sit back, relax and anticipate the journey ahead! Our product builders, marketing creatives, sales specialists and operations organisers, are just as passionate about travel as you are, so let us introduce ourselves…